The future for programmatic advertising in 2015
Programmatic has been something of a hot topic in 2014 – the year an increasing number of marketers have embraced this form of advertising. No doubt much more will be written about it in 2015 as it...
View ArticleTrends for successful shareable videos in 2015 from Unruly
Adding measurement to the sharing of social video, Unruly has been a London tech start-up success that 12ahead has tracked over the years. Now with a global focus and one of the fastest growing tech...
View ArticleA great time to work in ad tech
2014 has been a great year for ad tech. One big name brand after another has announced budget shifts to programmatic and better data and increasing transparency has continued to fuel digital ad spend....
View ArticleProgrammatic paves the way for greater storytelling, says report
Programmatic specialist PubMatic has released a report charting the outlook of this side of the industry for 2015. Globally, the report says, worldwide programmatic ad spend is forecast to rise to...
View ArticleNo more free rides - organic + paid-for is the only route to social success
Don’t let it upset you. Honestly, just don’t let the big bad social networks bring you down. Freemium is gone and it’s not coming back. Even on the channels where freemium is still in option, it may...
View ArticleDiscover the 10 essential trends for your marketing plan this year
The beginning of the new year sparks a fresh look at what’s in store for businesses over the next 12 months.The onward push of progression and innovation continues with even more pace, revealing new...
View ArticleThe future of marketing in the connected city
Cities are becoming the ultimate connected ecosystems, with enhanced 4G mobile coverage and cloud computing technology allowing us to stream information from the internet at any time of day.Added to...
View ArticleWe must “Connect” and not only “Collect” data
Today, any action we perform can be measured. Every time we open our email inbox, open an app or buy a ticket to the movies, we leave an indelible trail. Now, this represents as much a business...
View ArticleIntroducing 12ahead’s new trends for 2015
We’ve revisited the content we cover on 12ahead, to make sure that we are bringing you the most important and critical trends that are disrupting the marketing and communications industries, and...
View ArticleWhen it comes to content, helpful can be better than entertaining
“You’re not really very funny, entertaining or clever. Just be yourself, you’re interesting. Stop trying so hard, people will like you more for it”. I’ve given that advice to a few friends over the...
View ArticleWhy this is the breakthrough year for programmatic brand building
Last year was arguably a turning point for programmatic branding; a year when brand advertisers finally began to see its potential. Perhaps most significant for the industry was the decision by...
View ArticleSix learnings from SXSW 2015
How business-thinking can lead to social good By focusing on enablement and changing behaviours rather than attitudes, individual companies have the potential to impact other industries and to...
View ArticleMicrosoft's creative sequencing for Fiat proves successful
In February Microsoft launched a campaign with UK celebrity magician Dynamo promoting the Fiat 500X crossover, running over the company’s platforms; Xbox, Skype, MSN, Outlook.com and Windows 8.“The...
View ArticleContent - do more than just add to the noise
Even within the fast-growing Asia Pacific region, ASEAN countries stand out for their tremendous increase in customers’ time spent online, participation in social media and online research, while time...
View ArticlePublishers get ready to flex their muscle - what Pangaea means for advertisers
Frustrated by seeing tech darlings such as Google, Facebook and LinkedIn increasingly gobbling up their slice of a global online display advertising market worth an estimated $60 billion (Group M),...
View ArticleEmbrace the real-time data opportunity for inspiring DOOH creative
At this year’s Ad Week, Posterscope held an event in which three of the UK’s top ad agencies went head-to-head in a three-way pitch battle. Titled Let’s Get Ready to Rumble, the event saw M&C...
View ArticleComplete the Customer Jigsaw – inside Time Inc’s DMP
Remember the halcyon days, when the consumer engagement strategy followed a predictable sequence from awareness to action? The often cited AIDA-model purchase funnel was first conceived in the 1960s...
View ArticleTV and mobile synchronisation boosts CTR 5 fold
Real-time TV analytics company Teletrax, has partnered with Media iQ, global analytics and technology provider, to launch a new tool to help advertisers understand how digital activity and TV ads...
View ArticleeBay's insight into how luxury brands can boost engagement
Every marketer knows that the key to an effective advertising campaign is reaching the right person, with the right message, at the right time. And as every advertiser (of a certain age) knows, this...
View ArticleMicrosoft redefines attention & how advertisers approach it
With multiple different mediums vying for our attention, studies are delving into what impact this has on our ability to concentrate. More access to technology and a changing pace of life is causing...
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