Why Advertising Needs Apple’s TV Service
(Image: TOMO77)Applying Digital Tracking and Targeting to TV
View ArticleThe 4 stages of video ad campaign execution
The first step to running programmatic video advertising is to find a DSP (demand side platform) that allows you to manage, optimise and report on your campaigns. Keep in mind that you may choose to...
View ArticleDoes data mean the death of creativity?
For decades, creativity has given life to the most inspiring and successful marketing campaigns. Whether that is German car maker Audi’s tagline Vorsprung durch Technik, Kmart’s ‘Ship my Pants’ or...
View ArticleBritain’s Summer Solstice – eBay explains how brands can gain from the longer...
It’s hard to believe that the longest day of the year is just around the corner. As always, we’re all holding out for eternal sunshine until the clocks go back but we all know that weather in Britain...
View ArticleWelcome in an age where we think audience first, not device
There are numerous trends shaping the marketing landscape, and it is one of the industries most impacted by the ongoing and continually evolving technology revolution. Whether it is smartphones, social...
View ArticleMondelez - Everything that can be digitised will be digitised
Speaking from a roof top at Cannes Lions festival of Creativity, Bonin Bough, SVP, chief media and ecommerce officer at Mondelez announces that across industries anything that that can be digitised...
View ArticleHow to reach your audience with programmatic video
If you’re running digital video campaigns, your success is based on reaching the right audience. As more and more ad buyers are finding, programmatic video can help make that happen. This technology...
View ArticleUK programmatic ad spend reaches £1bn - 45% of display ads
(Image: Sales Methods For Digital Display Advertising, IAB)The UK’s programmatic ad buying market has seen rapid growth since 2013, now accounting for 45% of display ads that were sold in 2014 (spend...
View ArticleUsing customer insights to target email campaigns effectively
With the Cannes Lions International Festival of Creativity now having been and gone, many marketers’ minds will be swimming with complex – and sometimes conflicting – theories about what marketing is...
View ArticleDriven by data: Why you should get personal with millennials
Millennials, the generation born between 1980 and 1995, connect with the world through digital devices. We’re constantly using them, and we hop quickly from one device to the next.
View ArticleAI ad that ‘writes itself’ in London bus shelters
“Could we, by only using technology, create the most attention grabbing ad in the world?” Antagonistic words sure to stir up emotion in any creative. The question, posed by David Cox, Chief Innovation...
View ArticleStop Using Data 'Like A Bad Science Fiction Movie'
Data and creativity have long been strange bedfellows in the advertising world. While in the past there may have been begrudging acceptance that each department needed the other, data and creativity...
View ArticleIs programmatic video trumping the traditional TV ad?
Programmatic video and linear TV advertising have much in common, not least the fact that they both use moving pictures to hit home a brand story. But unlike linear TV, programmatic advertising is...
View ArticleWithout creative, programmatic advertising is set for failure
The seductive joy of working in digital is being surrounded by constant change. New platforms, new technology, new capabilities, new media options, new brands and new audience behaviours. It’s...
View ArticleData default – the value and limitations of sociodemographic data
In contemporary marketing, data rules the digital roost. The question nowadays is what type of data reigns supreme? According to our Q1 Index, which tracks thousands of campaigns executed by hundreds...
View ArticlePublish and be grand: pay the rates for the value of each customer
When marketers first stumbled across affiliate marketing it seemed almost too good to be true. Brands benefited from continued risk-free promotion and only paid for results, publishers earned handsome...
View ArticleInside eBay’s Programmatic Only Week
For programmatic advertising to progress, the industry has called out for successful use cases and best practices to lead the way in galvanizing publishers and partners. Online auction house eBay...
View ArticleThe Smart and Simple Way to Drive Quick Results on a New Website
We've all experienced that feeling of fear and anxiety when we’re eagerly awaiting for something to go live online. Whether it’s a festival line-up, the latest episode of Game of Thrones or the latest...
View ArticleContent marketing is still failing to drive sales: New Study
A recent research paper released earlier this week by content intelligence platform idio has provided useful insights which indicate that the marketing industry is still not meeting the required...
View ArticleOuch! New study illustrates that digital marketers aren’t coping well with...
It was Bob Dylan that once told us ‘the times they are changing’, however it’s taken our latest research, entitled “Ouch! Revealing the biggest pain-points in digital marketing”, to understand just how...
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