Twitter’s bot problem; a hangover of our automated world
Twitter, in a filing with the US Securities and Exchange Commission, has calculated a metric for the number of bots in its system. According to Twitter, around 8.5% of all active users “used third...
View ArticleHow Match Capital uses algorithms to link start-ups to investors
If the number of impressive start-ups launching is anything to go by then being an entrepreneur really is the new rock star. With more people hoping to make their mark on the world with smart new...
View ArticleLook to new media companies to drive programmatic innovation
Programmatic is the hot topic in digital advertising and tipped to be the future of media buying and selling. It currently accounts for almost a third of UK display advertising across the internet and...
View ArticleLooking at the DNA of the 70% programmatic sales team
The great thing about working at The Weather Channel is that I know in advance the days to get out to the alfresco client meetings and the days to be holed up writing the ’3 Year Plan’.
View ArticleThe programmatic world of the future through the eyes of the consumer
Marketers spend a great deal of time thinking over innovations in programmatic advertising, but what about our end goal – the consumer? How will it change their world in the future?Here’s an insight...
View ArticleThe Weather Channel bolsters off-property targeting capabilities
The Weather Channel has announced it has updated its WeatherFX platform, which has been available to advertisers serving contextual ads on The Weather Channel’s own properties in the UK since November...
View ArticleAdvertising isn’t relevant anymore – a case for more context in programmatic
Current digital advertising models are failing miserably in their attempts to serve users in any sort of valuable way, and the result is that consumers are switching off.Sixty per cent of people can't...
View ArticleCase study: How Otrivine boosted purchase intent by 20%
BackgroundOtrivine the cold and flu remedy is a much smaller brand in a category largely dominated by products with more market share and money. Brands like Vicks, Lemsip, Beechams and Sudafed often...
View ArticleAOL’s Graham Moysey on how programmatic and creativity cohabitate
Last week AOL-owned Adap.TV released its European State of the Video Industry Report, which revealed a 42% average increase in video ad spend. It also set the scene for programmatic’s place in...
View ArticleDynamic pricing and targeting drives Portland Trail Blazer tickets sales
Marketing basketball tickets is a competition-heavy arena but Portland Trail Blazers have found a formula to drive ROI up to 700%.The basketball team used real-time data to inform dynamic pricing and...
View ArticleEA Sports’ real-time GIF ads mimic game play
EA Sports has partnered with Google ahead of the football season to bring some of the action from the field online, promoting the latest iteration of its signature game, Madden NFL 15.During every NFL...
View ArticleFacebook re-launches Atlas using data to target audiences on other sites
This weekend Facebook announced changes to its ad offering by re-launching Atlas, the ad business it acquired from Microsoft in 2013.The re-built Atlas system will allow advertisers to buy spots using...
View ArticleAOL & Publicis partnership strengthens ahead of programmatic future
Announced during Ad Week, AOL and Publicis are strengthening their six year partnership and expanding to programmatic video and linear TV.Agencies within the group, particularly but not exclusively...
View ArticleDon’t be the weakest link in the ad tech ecosytem
As the digital advertising ecosystem grows ever larger, so too do the number of companies (and acronyms!) forming part of the ad-tech stack. DSPs, DMPs, exchanges, ad networks and media buying teams...
View ArticleUnruly launches RTB platform with viewability payment guarantee
Unruly Media has partnered with Casale Media’s Index Exchange to create a programmatic video ad platform that is priced only on viewable ads.UnrulyX will take Unruly Media’s publishers to the exchanges...
View ArticleGet the right price for your inventory - the importance of data transparency
The rise of programmatic trading - automating the process of buying and selling digital media and advertising - is helping marketers to target audiences more accurately with their advertising and to...
View ArticleUsing weather to drive a multi-channel retail experience
Having a weather strategy is a crucial part of an effective multichannel retail offering. Weather-based marketing can create a consistent tone and message across multiple consumer brand touchpoints to...
View ArticleIs programmatic killing creativity?
“Where has the creativity gone?” This is the question at every conference these days. Traditionalists see the shift to programmatic as a threat that forces advertisers into a corner - a corner that has...
View ArticleHeineken – Tell us the limitations with programmatic
With the latest IDC report estimating that programmatic ad spend is expected to grow globally from $230.3 million in 2013 to $14.2 billion by 2018, with most media predicted to be sold in this way,...
View ArticleDMPs – beyond advertising
These days, data is used to inform almost every facet of digital media. Data Management Platforms (DMPs) – software that picks up, organizes, stores and puts data to use - have consequently emerged to...
View Article
